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STRICHER

00Service

Identity, UI, motion, and the systems that keep a brand coherent at scale.

01What we build

  • Visual identity and brand guidelines
  • UI and product design
  • Design systems (tokens, components, docs)
  • Motion identity and reusable transitions
  • 3D and rendering for brand assets
  • Design ops — Figma libraries and contribution model

02How we approach it

A design system is a product. It has users (engineers, designers, marketers), a roadmap, and breaking changes. We treat it that way from the first commit.

Tokens compile to code. There is one source of truth for color, spacing, and type — not a Figma file and a Tailwind config that drift apart in three months.

Motion is part of the system. We define easing, duration, and choreography rules in the same place we define type and color.

03Process

  1. 01

    Audit

    Existing surfaces, brand, and tooling.

  2. 02

    Foundations

    Color, type, spacing, motion — as tokens.

  3. 03

    Components

    Figma library and matching code library.

  4. 04

    Adoption

    Docs, contribution model, office hours.

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